Email is perhaps the most powerful and cost-effective direct marketing tool there is for developing and maintaining long-lasting and profitable business relationships.
Of course we are talking about permission-based (or opt-in) email where your customers and prospects elect to receive email from your organization, as opposed to unsolicited (or spam) email.
Some of the advantages of permission-based email over traditional forms of direct marketing:
Delivers Receptive Audiences
Your offer reaches an audience that has already expressed an interest in the topic of your message.
Compared to other forms of direct marketing, email marketing is significantly less expensive.
Fast and Efficient
Traditional direct marketing programs, such as direct mail, can take months to create and implement. Then, you wait another few months to analyze the results in order to determine success. Permission email marketing campaigns can be executed in days with results trackable in real-time -- giving you immediate feedback while your campaign is in progress.
Typically, permission email campaigns result in better response rates than traditional direct marketing or other types of online advertising.
Unlike a web site, which someone has to remember to visit, an email newsletter
shows up at regular intervals without further effort on the part of subscribers. Over
time, it reinforces your perceived competence, educates recipients about their need for your services, and makes you the provider of choice when recipients decide it's time to hire someone like you.